The School of Visual arts in New York needed a brand new website. They were looking for new approaches to content strategy, information architecture, voice, copy, and navigation. I gave them the following: Their final design uses a few of these ideas. I joined their team to edit and …
Extinction Rebellion is a global movement that forces governments and media to address the climate crisis—immediately and at all costs. The movement began in the UK in early 2018, and within months grew to a scale that allowed it to shut down London for over a week. The disruption forced …
Align is a mid-sized, global digital infrastructure provider. Their services include designing and building data centers, migrating businesses to new data centers and to the cloud, relocating offices and trading floors, cybersecurity, audio-visual installations, and every imaginable aspect of workplace technology and outsourced IT support. If you had trouble making …
I write content for the French multinational sporting goods retailer Decathlon. I’m copy lead for their trail running blog. I also write blog content for road running and for track and field, and for how to teach these sports to kids. I’m a trail runner, and can happily write all …
As soon as I tasted their espresso, I wanted them as a client. The owner of this unassuming Brooklyn shop sources mind-blowingly great coffee beans from East Africa and Latin America, roasts them to perfection at a cooperative facility on the Brooklyn waterfront, and then works some kind of dark …
I was lead copywriter for Harman/Kardon, a Harman International audio brand that creates upscale audio products. Their niche is design-centric systems that can satisfy lifestyle-oriented customers as well as less fanatical audiophiles. I write content and international master copy documents for all their new products. Text: The …
Wine Trivia Game Retail Box for Barnes & Noble, Whole Foods, and Trader Joes. The assignment was to make this rather complex and difficult trivia game seem approachable, educational, rewarding, and fun. I designed the box and collaborated on the copy. Text: Front: The fun wine trivia …
Website for an underground restaurant. Strategy is to communicate the organization’s bohemian / industrial identity and its commitment to cutting-edge food. The site should be tongue-in-cheek about the secret / exclusive / underground elements—the organization takes its food seriously, but itself lightly. I wrote the copy, art directed the site, …
This company invented the network router, and makes more of them than anyone, but you’ve likely never heard of them. They decided they needed some rebranding, and so approached Futurebrand in NYC with a very limited budget. Being technology guys, not marketing guys, they were a bit skeptical toward the …
Some non-advertising content. This book features my photographs of a prominent Brooklyn industrial landmark that has recently been demolished. I wrote an essay on ruins in art history and in contemporary popular culture. I also collaborated with an architectural historian to research and write an essay on the history of …
