All

Tag wants to compete against Apple and Android with its $1500 smart watch, the Connected Watch. Cake Group in NYC asked me to write social media ad copy to lure people to watch videos of attractive people sweating in beautiful settings while wearing the watch. The campaign we inherited was …

Some non-advertising content. This book features my photographs of a prominent Brooklyn industrial landmark that has recently been demolished. I wrote an essay on ruins in art history and in contemporary popular culture. I also collaborated with an architectural historian to research and write an essay on the history of …

Cooperative print ad with Talner Jewelers The jeweler wanted something more fun than the standard Rolex copy, without straying too far from the brand’s stiff-upper-lip tone.     Text:   ROLEX OYSTER PERPETUAL DATE EXPLORER II The direct descendant of the timepieces worn by Sir Edmund Hilary and Tenzing Norgay …

Regional print ad and PSA (comp) Ommegang, one of the country’s top craft brewers, is directly threatened by water pollution from natural gas hydrofracking. Our goal is to mobilize the public against the fracking industry. Ommegang lends force as a local icon for the value of pure water. The ad …

DVD Package Live recording of a Glenn Branca premiere for MTV Labs. I wanted to capture the over-the-topness of an avant garde composer conducting an 82-piece electric guitar orchestra in the Viacom cafeteria. I wrote the copy and designed the thing. And played bass.           Text: …

I was lead copywriter for Mark Levinson, through Stirred Creative, for six years. This is Harman International’s ultra high-end audiophile brand. I was in charge of research, verbal strategy, and all the writing for the Mark Levinson Style Guide—basically everything besides visual identity.   Style Guide           …

I wrote copy and international master copy documents for JBL, through Stirred Creative, for six years. This Harman International brand spans a huge range of consumer and pro-audio products, including headphones, speakers, wireless systems, and home theater audio.     Text:   Designed to perfectly complement any TV, the Cinema …

Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world.                   Text:   BLISS. GUARANTEED. PERFECT …

Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …

Ardbeg has been distilling some of the smokiest, boldest, most complex whisky on Scotland’s Isle of Islay since the early 19th century. The distiller commissioned a series of 360° immersive videos to introduce new customers to its island and its brand. I wrote social media copy to draw people to …