I was lead copywriter for Mark Levinson, through Stirred Creative, for six years. This is Harman International’s ultra high-end audiophile brand. I was in charge of research, verbal strategy, and all the writing for the Mark Levinson Style Guide—basically everything besides visual identity. Style Guide …
I wrote copy and international master copy documents for JBL, through Stirred Creative, for six years. This Harman International brand spans a huge range of consumer and pro-audio products, including headphones, speakers, wireless systems, and home theater audio. Text: Designed to perfectly complement any TV, the Cinema …
Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world. Text: BLISS. GUARANTEED. PERFECT …
Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …
Ardbeg has been distilling some of the smokiest, boldest, most complex whisky on Scotland’s Isle of Islay since the early 19th century. The distiller commissioned a series of 360° immersive videos to introduce new customers to its island and its brand. I wrote social media copy to draw people to …
I was lead copywriter for AKG, through Stirred Creative, for six years. This is Harman International’s high-end consumer and pro-audio brand. Text: Your music at its best. Everywhere. Winner of What Hi-Fi’s 2013 Product of the Year award, the AKG K451s are, “musically, simply exceptional.” They are …
