I write content for the French multinational sporting goods retailer Decathlon. I’m copy lead for their trail running blog. I also write blog content for road running and for track and field, and for how to teach these sports to kids.
I’m a trail runner, and can happily write all day on this topic from personal experience. But I don’t know anything about throwing a discus, or kids—so some articles need significant research. My content policy: no fluff, no parroting information that’s easy to find elsewhere, no misinformation. Give readers a compelling reason to keep coming back.