Tag wants to compete against Apple and Android with its $1500 smart watch, the Connected Watch. Cake Group in NYC asked me to write social media ad copy to lure people to watch videos of attractive people sweating in beautiful settings while wearing the watch. The campaign we inherited was enigmatically titled “don’t crack under pressure.”


Pretty "influencer" with a smart watch framed by a sunset

Your Personal Best Timepiece
Discover our Connected Watch, so you #dontcrackunderpressure

Every Mile Counts
Tag’s Connected Watch sweats the details, so you #dontcrackunderpressure

You Push the limits
Connected Watch sweats the details. #dontcrackunderpressure