{"id":84,"date":"2018-11-05T16:39:08","date_gmt":"2018-11-05T16:39:08","guid":{"rendered":"http:\/\/paulraphaelsonwords.com\/?page_id=84"},"modified":"2022-01-11T18:27:10","modified_gmt":"2022-01-11T23:27:10","slug":"atherley-shirts","status":"publish","type":"page","link":"https:\/\/paulraphaelsonwords.com\/atherley-shirts\/","title":{"rendered":"ATHERLEY SHIRTS"},"content":{"rendered":"

Print campaign<\/b>
\nThe idea was to keep the allure of the borrowed \u201cboyfriend shirt,\u201d while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious\u2014and they fit. Each ad takes the form of a Dear John letter, and keeps the surprises coming with liberal use of enjambed line breaks. I wrote the copy and did the typography.<\/p>\n

 <\/p>\n

\"Atherley<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Text:<\/h3>\n

 <\/p>\n

THE BOYFRIEND SHIRT,<\/strong>
\nNO STRINGS ATTACHED.<\/strong><\/p>\n

 <\/p>\n

Dear Alessandro,
\n<\/strong>
\nyou are stylish, gorgeous, rich,<\/p>\n

but I most loved the sweet touch
\nof your Swiss cotton shirts.<\/p>\n

Now I have my own
\nand they fit.<\/p>\n

 <\/p>\n

Dear Philippe,<\/strong><\/p>\n

\n

Rio is beautiful<\/p>\n

but I\u2019m returning<\/p>\n

your dress shirt<\/p>\n

and the ring.<\/p>\n

I wear Atherleys now.<\/p>\n

They fit<\/p>\n

my world<\/p>\n

 <\/p>\n

Dear Anton,<\/strong><\/p>\n

I can\u2019t thank you enough<\/p>\n

for the memories<\/p>\n

and the dress shirt<\/p>\n

I won\u2019t be needing anymore.<\/p>\n

I wear Atherleys now.<\/p>\n

They fit<\/p>\n

my world.<\/p>\n<\/div>\n

\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

Print campaign The idea was to keep the allure of the borrowed \u201cboyfriend shirt,\u201d while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious\u2014and they fit. Each ad takes the form of a Dear John … <\/p>\n

Read More About: ATHERLEY SHIRTS <\/span><\/a><\/span> <\/div>\n","protected":false},"author":2,"featured_media":33,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"gallery_show_on_projects":"yes","masonry_gallery_default_view":"","masonry_gallery_enable_slideshow":false,"masonry_gallery_transition_effect":"","thumbnail_gallery_enable_slideshow":false,"thumbnail_gallery_transition_effect":""},"categories":[11,10,7,14,3,5,4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/pages\/84"}],"collection":[{"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/pages\/84\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paulraphaelsonwords.com\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}