Paul is a terrific, dynamic copywriter, flexing easily between content, product marketing, and UX writing. He always took the time to get the additional context to consistently elevate the good to the great. During his time at Sweeten, he was instrumental in defining our “voice,” creating a shareable messaging guide, and then successfully applying it.
Paul was pulled in so many directions (startup life!) but he was able to triage effectively and turn out consistently great copy on deadline.
On a personal note, Paul has great sense of humor that always made our time fun and enjoyable.
Head of Growth, Sweeten, New York
I had the pleasure of working closely with Paul for 2 years. He is a great writer, taking on everything from product and marketing copy to longer-form content writing, and always a thoughtful collaborator. Paul was instrumental in creating our company’s verbal style guides, which really helped to get the team aligned on our brand voice. He has a natural curiosity that motivates him to continuously learn and introduce process improvements to make us a more efficient team.
Co-Founder / Creative Director, Sweeten, New York
I had the distinct pleasure of hiring Paul as our firm’s copywriter during a website relaunch and brand overhaul for the firm. Paul has the rare writer’s ability to transform our highly technical and complex client offerings into an engaging voice that reads concisely and authentically human.
Paul was a hugely valuable asset throughout our creative working sessions with C-suite. He single-handedly crystallized our firm’s brand personality, teased out the key takeaways and gave our company’s written collateral both authority and wit (sometimes with very limited information).
In addition to being an incredibly talented writer, Paul’s professionalism, creative spirit and humor made even the most challenging asks seem attainable and fun. He was integral to the project’s success, flexible with our scheduling and a wonderful teammate. I truly hope we can team together again.
Marketing Manager, Align, New York
International Copywriter Collective Copywriter of the Week, November 14, 2018
I have known Paul for more than fifteen years as a writer and artist. His writing is exemplary. His creative sensibilities, knowledge and experience have helped us tackle special assignments for our clients. Over the years, he has worked hard and has established a relationship of trust and commitment with us.
Executive Producer, Octopus Creative Group, New York
I had the pleasure of having Paul in my advanced digital copywriting course at Media Bistro. He is professional, extremely talented, funny and clever. He is also exceptionally fast, and has a talent for getting the voice right every time. He worked well with other members of the class, gave constructive criticism and demonstrated a deep knowledge of culture and advertising. I would highly recommend him.
Creative Director, Cultural Critic, Writer