Writing & Art Direction

The School of Visual arts in New York is completely updating its website. They asked me for an all-new approach to content strategy, information architecture, voice, copy, and navigation.

Extinction Rebellion is a global movement that forces governments and media to address the climate crisis—immediately and at all costs. The movement began in the UK in early 2018, and within months grew to a scale that allowed it to shut down London for over a week. The disruption forced …

Wine Trivia Game Retail Box for Barnes & Noble, Whole Foods, and Trader Joes. The assignment was to make this rather complex and difficult trivia game seem approachable, educational, rewarding, and fun. I designed the box and collaborated on the copy.     Text:   Front: The fun wine trivia …

Website for an underground restaurant. Strategy is to communicate the organization’s bohemian / industrial identity and its commitment to cutting-edge food. The site should be tongue-in-cheek about the secret / exclusive / underground elements—the organization takes its food seriously, but itself lightly. I wrote the copy, art directed the site, …

DVD Package Live recording of a Glenn Branca premiere for MTV Labs. I wanted to capture the over-the-topness of an avant garde composer conducting an 82-piece electric guitar orchestra in the Viacom cafeteria. I wrote the copy and designed the thing. And played bass.           Text: …

Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …