Voice as a matter of life or death Shibbowhat? Please, relax. You haven’t forgotten this from your Freshman Seminar on Poststructural Linguistics. I made it up. Now allow me to justify coining such ugly jargon. You may recall the word Shibboleth, which names a word or phrase used to identify …
The future of social marketing has been around for years Here are eight examples of individuals representing companies on blogs and online forums. You may recognize the approach as content marketing—but I’ll argue that for several reasons, these examples rise above most of today’s content marketing. The companies range …
The only thing you got in this world is what you can sell —Arthur Miller, Death of a Salesman The unexamined life is not worth living. —Plato, Apologia Who earns your trust—the salesman on commission? The copywriter turning a phrase? The anonymous online reviewer? The targeted social media ad? Would …
Beyond Annoyance, Surveillance, and Hype Are you skeptical about trends in online and social media marketing? Do you feel that the ads targeting you day-in, day-out, are more annoying than persuasive? Do the most precisely targeted campaigns leave you feeling more violated than connected? You’re not alone, and your …
