Wine Trivia Game Retail Box for Barnes & Noble, Whole Foods, and Trader Joes. The assignment was to make this rather complex and difficult trivia game seem approachable, educational, rewarding, and fun. I designed the box and collaborated on the copy. Text: Front: The fun wine trivia …
This company invented the network router, and makes more of them than anyone, but you’ve likely never heard of them. They decided they needed some rebranding, and so approached Futurebrand in NYC with a very limited budget. Being technology guys, not marketing guys, they were a bit skeptical toward the …
Some non-advertising content. This book features my photographs of a prominent Brooklyn industrial landmark that has recently been demolished. I wrote an essay on ruins in art history and in contemporary popular culture. I also collaborated with an architectural historian to research and write an essay on the history of …
Cooperative print ad with Talner Jewelers The jeweler wanted something more fun than the standard Rolex copy, without straying too far from the brand’s stiff-upper-lip tone. Text: ROLEX OYSTER PERPETUAL DATE EXPLORER II The direct descendant of the timepieces worn by Sir Edmund Hilary and Tenzing Norgay …
Regional print ad and PSA (comp) Ommegang, one of the country’s top craft brewers, is directly threatened by water pollution from natural gas hydrofracking. Our goal is to mobilize the public against the fracking industry. Ommegang lends force as a local icon for the value of pure water. The ad …
DVD Package Live recording of a Glenn Branca premiere for MTV Labs. I wanted to capture the over-the-topness of an avant garde composer conducting an 82-piece electric guitar orchestra in the Viacom cafeteria. I wrote the copy and designed the thing. And played bass. Text: …
I was lead copywriter for Mark Levinson, through Stirred Creative, for six years. This is Harman International’s ultra high-end audiophile brand. I was in charge of research, verbal strategy, and all the writing for the Mark Levinson Style Guide—basically everything besides visual identity. Style Guide …
Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world. Text: BLISS. GUARANTEED. PERFECT …
Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …
You may not have heard of them, but you’ve sat on their wares. Adient is a new independent company, formerly the automotive seating division of Johnson Controls. In their former guise, they made seats for just about every car manufacturer in the known universe. But they had to vie for …
