Content Strategy

The School of Visual arts in New York is completely updating its website. They asked me for an all-new approach to content strategy, information architecture, voice, copy, and navigation.

Extinction Rebellion is a global movement that forces governments and media to address the climate crisis—immediately and at all costs. The movement began in the UK in early 2018, and within months grew to a scale that allowed it to shut down London for over a week. The disruption forced …

Align is a mid-sized, global digital infrastructure provider. Their services include designing and building data centers, migrating businesses to new data centers and to the cloud, relocating offices and trading floors, cybersecurity, audio-visual installations, and every imaginable aspect of workplace technology and outsourced IT support. If you had trouble making …

Website for an underground restaurant. Strategy is to communicate the organization’s bohemian / industrial identity and its commitment to cutting-edge food. The site should be tongue-in-cheek about the secret / exclusive / underground elements—the organization takes its food seriously, but itself lightly. I wrote the copy, art directed the site, …

Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …