I was Senior Writer for two years at this tech startup in the construction space. Sweeten is an innovative, two-sided marketplace that helps homeowners renovate without the usual complication and risks—while helping general contractors find good clients without wasting time.
I was in charge of brand voice, static web pages, ads, marketing and transactional emails, all the UX copy on the web app, and anything else we did that needed words. I worked with the Growth/Marketing team, the Product team, and the Sales/Account management team. I wrote for three distinct audiences: homeowners, general contractors, investors.
April Fool’s Day newsletter