Branding

The School of Visual arts in New York is completely updating its website. They asked me for an all-new approach to content strategy, information architecture, voice, copy, and navigation.

Align is a mid-sized, global digital infrastructure provider. Their services include designing and building data centers, migrating businesses to new data centers and to the cloud, relocating offices and trading floors, cybersecurity, audio-visual installations, and every imaginable aspect of workplace technology and outsourced IT support. If you had trouble making …

As soon as I tasted their espresso, I wanted them as a client. The owner of this unassuming Brooklyn shop sources mind-blowingly great coffee beans from East Africa and Latin America, roasts them to perfection at a cooperative facility on the Brooklyn waterfront, and then works some kind of dark …

Website for an underground restaurant. Strategy is to communicate the organization’s bohemian / industrial identity and its commitment to cutting-edge food. The site should be tongue-in-cheek about the secret / exclusive / underground elements—the organization takes its food seriously, but itself lightly. I wrote the copy, art directed the site, …

This company invented the network router, and makes more of them than anyone, but you’ve likely never heard of them. They decided they needed some rebranding, and so approached Futurebrand in NYC with a very limited budget. Being technology guys, not marketing guys, they were a bit skeptical toward the …

I was lead copywriter for Mark Levinson, through Stirred Creative, for six years. This is Harman International’s ultra high-end audiophile brand. I was in charge of research, verbal strategy, and all the writing for the Mark Levinson Style Guide—basically everything besides visual identity.   Style Guide           …

Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …

You may not have heard of them, but you’ve sat on their wares. Adient is a new independent company, formerly the automotive seating division of Johnson Controls. In their former guise, they made seats for just about every car manufacturer in the known universe. But they had to vie for …