Copy

I was lead copywriter for Harman/Kardon, a Harman International audio brand that creates upscale audio products. Their niche is design-centric systems that can satisfy lifestyle-oriented customers as well as less fanatical audiophiles. I write content and international master copy documents for all their new products.     Text:   The …

Cooperative print ad with Talner Jewelers The jeweler wanted something more fun than the standard Rolex copy, without straying too far from the brand’s stiff-upper-lip tone.     Text:   ROLEX OYSTER PERPETUAL DATE EXPLORER II The direct descendant of the timepieces worn by Sir Edmund Hilary and Tenzing Norgay …

Regional print ad and PSA (comp) Ommegang, one of the country’s top craft brewers, is directly threatened by water pollution from natural gas hydrofracking. Our goal is to mobilize the public against the fracking industry. Ommegang lends force as a local icon for the value of pure water. The ad …

I wrote copy and international master copy documents for JBL, through Stirred Creative, for six years. This Harman International brand spans a huge range of consumer and pro-audio products, including headphones, speakers, wireless systems, and home theater audio.     Text:   Designed to perfectly complement any TV, the Cinema …

Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world.                   Text:   BLISS. GUARANTEED. PERFECT …

Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …

I was lead copywriter for AKG, through Stirred Creative, for six years. This is Harman International’s high-end consumer and pro-audio brand.     Text:   Your music at its best. Everywhere. Winner of What Hi-Fi’s 2013 Product of the Year award, the AKG K451s are, “musically, simply exceptional.” They are …