I was Senior Writer for two years at this tech startup in the construction space. Sweeten is an innovative, two-sided marketplace that helps homeowners renovate without the usual complication and risks—while helping general contractors find good clients without wasting time. I was in charge of brand voice, static web pages, …
The School of Visual arts in New York needed a brand new website. They were looking for new approaches to content strategy, information architecture, voice, copy, and navigation. I gave them the following: Their final design uses a few of these ideas. I joined their team to edit and …
Extinction Rebellion is a global movement that forces governments and media to address the climate crisis—immediately and at all costs. The movement began in the UK in early 2018, and within months grew to a scale that allowed it to shut down London for over a week. The disruption forced …
I was lead copywriter for Harman/Kardon, a Harman International audio brand that creates upscale audio products. Their niche is design-centric systems that can satisfy lifestyle-oriented customers as well as less fanatical audiophiles. I write content and international master copy documents for all their new products. Text: The …
Cooperative print ad with Talner Jewelers The jeweler wanted something more fun than the standard Rolex copy, without straying too far from the brand’s stiff-upper-lip tone. Text: ROLEX OYSTER PERPETUAL DATE EXPLORER II The direct descendant of the timepieces worn by Sir Edmund Hilary and Tenzing Norgay …
Regional print ad and PSA (comp) Ommegang, one of the country’s top craft brewers, is directly threatened by water pollution from natural gas hydrofracking. Our goal is to mobilize the public against the fracking industry. Ommegang lends force as a local icon for the value of pure water. The ad …
Print and web concept and campaign Spec campaign for KBSP for a new, mid-sized, “crossover” SUV. We wished to suggest, with some wit, that the right car can deliver a perfect experience—even in a less-than-perfect world. Text: BLISS. GUARANTEED. PERFECT …
Print campaign The idea was to keep the allure of the borrowed “boyfriend shirt,” while letting the wearer assert her independence. The implied boyfriends are “exotic” and desirable, with equally desirable shirts. Atherley shirt dresses are just as luxurious—and they fit. Each ad takes the form of a Dear John …
I was lead copywriter for AKG, through Stirred Creative, for six years. This is Harman International’s high-end consumer and pro-audio brand. Text: Your music at its best. Everywhere. Winner of What Hi-Fi’s 2013 Product of the Year award, the AKG K451s are, “musically, simply exceptional.” They are …
